Costco gets into business printing

GaryPageau , ,

Costco has added business printing to its online Photo Center. The company notified customers of the addition of business cards, banners, postcards and more to its product offerings. According to a notice in December, 2017, issue of The Costco Connections magazine, the services are provided by RPI.

The announcement continues the trend of the on-going convergence between photographic and digital printing markets. For example, photo specialty buying group IPI – Member Network has made commercial and business printing as a key component of the business model for its The Print Refinery license retail model.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.